Wirtz, Jochen <br/><br/>
Services marketing:   people, technology, strategy/  	 
Jochen Wirtz, Christopher Lovelock.  
 - 8th ed.   	 
 - Hackensack, NJ:   World Scientific Publishing,   c2016. 
 - 783 p.:   ill.;   28 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978-194-4659-01-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries  --Marketing. <br/>Customer services  --Marketing. 
<br/><br/><label>Dewey Class. No.: </label>GC 658.8 W799 2016