Zeithaml, Valarie A.  <br/><br/>
Services marketing:   integrating customer focus across the firm/  
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.   
 - 6th ed.   
 - New York, NY:   McGraw-Hill Education,   c2016. 
 - 642 p.:   ill.;   26 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>978-981-3151-03-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries --Marketing. <br/>Customer services.
<br/><br/><label>Dewey Class. No.: </label>GC 658.8 Z48 2016