TY  - BOOK
AU  - Zeithaml, Valarie A. 
AU  - Bitner, Mary Jo. 
AU  - Gremler, Dwayne D. 
TI  - Services marketing: : integrating customer focus across the firm/ 
SN  - 978-981-3151-03-1
U1  - GC 658.8 Z48 2016 6th ed.
PY  - 2016///
CY  - New York, NY: 
PB  - McGraw-Hill Education, 
KW  - Service industries
KW  - Marketing.
KW  - Customer services
N1  - Includes index
ER  -