Zimmerman, Alan <br/><br/>
Business to business marketing management:   a global perspective/  
Alan Zimmerman and Jim Blythe.   	 
 - 3rd ed.   
 - New York, NY:   Routledge,   c2018. 
 - 438 p.:   ill.;   25 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>978-1-138-68076-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing  --Management. <br/>Industrial marketing --Management. 
<br/><br/><label>Dewey Class. No.: </label>GC 658.804 Z72 2018