TY  - BOOK
AU  - Zimmerman, Alan
AU  - Blythe, Jim. 
TI  - Business to business marketing management: : a global perspective/ 
SN  - 978-1-138-68076-0
U1  - GC 658.804 Z72 2018 3rd ed.
PY  - 2018///
CY  - New York, NY: 
PB  - Routledge, 
KW  - Marketing
KW  - Management.
KW  - Industrial marketing
N1  - Includes index
ER  -