Lehmann, Donald R. <br/><br/>
Analysis for marketing planning/  
Donald R. Lehmann, Russell S. Winer.   
 - 7th ed.   
 - New York, NY:  	  McGraw-Hill/Irwin,   c2008. 
 - 299 p.:   ill.;   24 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978-007-126363-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing  --Management. 
<br/><br/><label>Dewey Class. No.: </label>GC 658.802 L523 2008