TY - BOOK AU - Soudagar, Reza AU - Iyer, Vinay. AU - Hildebrand, Volker G. TI - The customer experience edge: : technology and techniques for delivering an enduring, profitable, and positive experience to your customers/ SN - 978-0-07-178697-3 U1 - GC 658.812 S719 2012 PY - 2012/// CY - New York: PB - McGraw-Hill Companies, KW - Customer relations KW - Management. KW - Consumer satisfaction KW - Customer services KW - Technological innovations. N1 - Includes bibliographical references and index ER -