Johansson, Johny K. <br/><br/>
Global marketing:   foreign entry, local marketing, & global management/  
Johny K. Johansson.   
 - 2nd ed.  	 
 - Boston, MA:   McGraw-Hill Companies,   c2000. 
 - 604 p.:   ill.;   27 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0-07-118859-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing. <br/>Export marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>GC 658.84 J65 2000