KCP LIBRARY

Contemporary advertising/ William F. Arens.

By: Arens, William F
Material type: TextTextPublisher: New York, NY: McGraw-Hill/Irwin, c2006Edition: 10th edDescription: 614 p.: ill.; 29 cmISBN: 978-0-07-296472-1Subject(s): AdvertisingDDC classification: GC 659.1 A681 2006
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Book Book KCPLibrary
GC 659.1 A681 2006 (Browse shelf) Available 1763

Includes bibliographical references and index

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