KCP LIBRARY

International marketing/ Philip R. Cateora, Mary C. Gilly, John L. Graham.

By: Cateora, Philip R
Contributor(s): Gilly, Mary C | Graham, John L
Material type: TextTextPublisher: New York, NY: McGraw-Hill Education, c2015Edition: 16th edDescription: 638 p.: ill.; 26 cmISBN: 978-981-4646-08-6Subject(s): International business enterprises | MarketingDDC classification: GC 658.84 C359 2015
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Book Book KCPLibrary
GC 658.84 C359 2015 (Browse shelf) Available 10692

Includes bibliographical references and index

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