KCP LIBRARY

Marketing research/ David A. Aaker…[et al.].

Contributor(s): Kumar, V | Leone, Robert P | Day, George S
Material type: TextTextPublisher: Singapore: John Wiley & Sons, c2013Edition: 11th ed. Description: 647 p.: ill.; 26 cmISBN: 978-1-118321812Subject(s): Marketing researchDDC classification: GC 658.83 M345 2013
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Book Book KCPLibrary
GC 658.83 M345 2013 (Browse shelf) Available 9963

Includes bibliographical references and index

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