KCP LIBRARY

Basic marketing: a global-managerial approach/ Joseph P. Cannon, William D. Perreault, E. Jerome McCarthy.

By: Cannon, Joseph P
Contributor(s): Perreault, William D | McCarthy, E. Jerome
Material type: TextTextPublisher: New York, NY: McGraw-Hill Education, c2008Edition: 16th edDescription: 790 p.: ill.; 26 cmISBN: 978-0-07-127542-2Subject(s): Marketing -- ManagementDDC classification: GC 658.8 C226 2008
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Book Book KCPLibrary
GC 658.8 C226 2008 (Browse shelf) Available 2265

Includes bibliographical references and index

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