KCP LIBRARY

Evaluating public relations: a guide to planning, research and measurement/ Tom Watson and Paul Noble.

By: Watson, Tom
Contributor(s): Noble, Paul
Material type: TextTextPublisher: United Kingdom: Kogan Page, c2014Edition: 3rd edDescription: 199 p.: ill.; 24 cmISBN: 978-0-7494-6889-7Subject(s): Public relations -- Evaluation | Public relations -- Evaluation -- Case studiesDDC classification: GC 659.2 W337 2014
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Book Book KCPLibrary
GC 659.2 W337 2014 (Browse shelf) Available 10655

Includes bibliographical references and index

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