KCP LIBRARY

Contemporary advertising/ William F. Arens, Michael F. Weigold, Christian Arens.

By: Arens, Williams F
Contributor(s): Weigold, Michael F | Arens, Christian
Material type: TextTextPublisher: New York: McGraw-Hill/Irvin, c2008Edition: 11th edDescription: 712 p.: ill.; 26 cmISBN: 978-0-07-127543-9Subject(s): AdvertisingDDC classification: GC 659.1 A681 2008
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Item type Home library Call number Copy number Status Date due Barcode
Book Book KCPLibrary
GC 659.1 A681 2008 (Browse shelf) 1 Available 1817
Book Book KCPLibrary
GC 659.1 A681 2008 (Browse shelf) 2 Available 2054
Book Book KCPLibrary
GC 659.1 A681 2008 (Browse shelf) 3 Available 2055
Book Book KCPLibrary
GC 659.1 A681 2008 (Browse shelf) 4 Available 15226

Includes bibliographical references and index

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