KCP LIBRARY

Analysis for marketing planning/ Donald R. Lehmann, Russell S. Winer.

By: Lehmann, Donald R
Contributor(s): Winer, Russell S
Material type: TextTextPublisher: New York, NY: McGraw-Hill/Irwin, c2008Edition: 7th edDescription: 299 p.: ill.; 24 cmISBN: 978-007-126363-4Subject(s): Marketing -- ManagementDDC classification: GC 658.802 L523 2008
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Book Book KCPLibrary
GC 658.802 L523 2008 (Browse shelf) Available 1287

Includes bibliographical references and index

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