Your search returned 2 results.

	1.	Strategic brand management: building, measuring, and managing, brand equity/ Kevin Lane Keller. by Keller, Kevin Lane. Edition: 3rd ed. Material type: Text Publisher: Singapore: Pearson Education International, c2009Availability: Items available for loan: KCPLibraryCall number: GC 658.827 K29 2009 (1).
	2.	Marketing management/ Philip Kotler, Kevin Lane Keller. by Kotler, Philip \| Keller, Kevin Lane. Edition: 13th ed. Material type: Text Publisher: Upper Saddle River, New Jersey: Pearson Education, c2009Availability: Items available for loan: KCPLibraryCall number: GC 658.8 K874 2009 (1).

KCP LIBRARY

Mission

The KCP Library provides quality resources and innovative services
that sustain and encourage the academic endeavors of the institution.

1. Provide conducive learning environment to diverse users;

2. Assist users in locating and using information resources effectively and efficiently;

3. Acquire and update all library resources that support the academic endeavors of the institutions;

4. Collaborate with other institutions as a cost-effective means of expanding the resources and services;

5. Upgrade physical and technological infrastructure to enhance quality library services; and

6. Build varoius forms of learning resources to cater the current needs of its generation.