KCP LIBRARY

Your search returned 5 results.

1.
Creating new markets in the digital economy.

Material type: Text Text Publisher: UAE: 3G Elearning, c2015Availability: Items available for loan: KCPLibraryCall number: GC 658.872 C912 2015 (1).

2.
Marketing research/ David A. Aaker…[et al.].

by Kumar, V | Leone, Robert P | Day, George S.

Edition: 11th ed. Material type: Text Text Publisher: Singapore: John Wiley & Sons, c2013Availability: Items available for loan: KCPLibraryCall number: GC 658.83 M345 2013 (1).

3.
Marketing research for the tourism, hospitality and events industries/ Bonita Kolb.

by Kolb, Bonita.

Material type: Text Text Publisher: New York, NY: Routledge, c2018Availability: Items available for loan: KCPLibraryCall number: GC 658.83 K81 2018 (3).

4.
Marketing research / Baniline Jone V. Abantao.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Manila : Rex Book Store, c2024Availability: Items available for loan: KCPLibraryCall number: FIL 658.83 A117 2024 c.1 (3).

5.
Understanding marketing research / Ruby F. Alminar-Mutya.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Manila : Unlimited Books Publishing, c2024Availability: Items available for loan: KCPLibraryCall number: GC 658.8 A449 2024 (3).

KCP LIBRARY

Mission

The KCP Library provides quality resources and innovative services
that sustain and encourage the academic endeavors of the institution.

Objectives

1. Provide conducive learning environment to diverse users;

2. Assist users in locating and using information resources effectively and efficiently;

3. Acquire and update all library resources that support the academic endeavors of the institutions;

4. Collaborate with other institutions as a cost-effective means of expanding the resources and services;

5. Upgrade physical and technological infrastructure to enhance quality library services; and

6. Build varoius forms of learning resources to cater the current needs of its generation.