| 000 | 00668nam a22002297a 4500 | ||
|---|---|---|---|
| 005 | 20210406093313.0 | ||
| 008 | 210406b ||||| |||| 00| 0 eng d | ||
| 022 | _a1069-6679 | ||
| 040 |
_aKCPL _cKCPL |
||
| 082 | _aSl J86 2020 | ||
| 245 |
_aJournal of marketing theory and practice: _bVolume 28, number 1 |
||
| 260 |
_aPhiladelphia: _bTaylor and Francis Group, LLC, _cWinter 2020. |
||
| 300 |
_av.; _c28cm. |
||
| 653 | _aConsumer goods. | ||
| 653 | _aCorporate identity. | ||
| 653 | _aCause-related marketing. | ||
| 653 | _aBusiness enterprises. | ||
| 653 | _aIndustrial firms. | ||
| 653 | _aSelling. | ||
| 653 | _aMarketing strategies. | ||
| 942 |
_2ddc _cSR |
||
| 999 |
_c14186 _d14186 |
||