000 00700nam a2200217Ia 4500
005 20230626140659.0
008 200803s9999||||xx |||||||||||||| ||und||
020 _a978-1-138-68076-0
040 _aKCPL
_cKCPL
082 _aGC 658.804 Z72 2018
_23rd ed.
100 _aZimmerman, Alan
245 0 _aBusiness to business marketing management:
_ba global perspective/
_cAlan Zimmerman and Jim Blythe.
250 _a3rd ed.
260 _aNew York, NY:
_bRoutledge,
_cc2018.
300 _a438 p.:
_bill.;
_c25 cm.
500 _aIncludes index
650 _aMarketing
_vManagement.
650 _aIndustrial marketing
_vManagement.
700 _aBlythe, Jim.
942 _cBK
_e3rd ed.
_2ddc
999 _c5944
_d5944