KCP LIBRARY

Journal of marketing theory and practice: Volume 28, number 4 - Philadelphia, PA: Taylor and Francis Group, Fall 2020. - v.; 28cm.

1069-6679

Sponsorship-linked marketing. Consumers -- Social media. Consumers -- Manners. Frontline employees -- Behavior. Food consumption. Ethics -- Sales personnel. Impulsive buying. Buyer-seller personality. Buyer-seller partnership. Advertising. Consumers -- Surfers. Consumer investment. Supply chains. Equity theory. Celebrity -- Buying behavior -- India. Prosumers. Home brewers.

SL J86f 2020

KCP LIBRARY

Mission

The KCP Library provides quality resources and innovative services
that sustain and encourage the academic endeavors of the institution.

Objectives

1. Provide conducive learning environment to diverse users;

2. Assist users in locating and using information resources effectively and efficiently;

3. Acquire and update all library resources that support the academic endeavors of the institutions;

4. Collaborate with other institutions as a cost-effective means of expanding the resources and services;

5. Upgrade physical and technological infrastructure to enhance quality library services; and

6. Build varoius forms of learning resources to cater the current needs of its generation.