KCP LIBRARY

Journal of marketing theory and practice: (Record no. 14266)

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fixed length control field 01071nam a22003497a 4500
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control field 20210415140446.0
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fixed length control field 210415b ||||| |||| 00| 0 eng d
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International Standard Serial Number 1069-6679
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Original cataloging agency KCPL
Transcribing agency KCPL
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Classification number SL J86f 2020
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Title Journal of marketing theory and practice:
Remainder of title Volume 28, number 4
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Place of publication, distribution, etc. Philadelphia, PA:
Name of publisher, distributor, etc. Taylor and Francis Group,
Date of publication, distribution, etc. Fall 2020.
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Extent v.;
Dimensions 28cm.
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Uncontrolled term Sponsorship-linked marketing.
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Uncontrolled term Consumers -- Social media.
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Uncontrolled term Consumers -- Manners.
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Uncontrolled term Frontline employees -- Behavior.
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Uncontrolled term Food consumption.
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Uncontrolled term Ethics -- Sales personnel.
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Uncontrolled term Impulsive buying.
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Uncontrolled term Buyer-seller personality.
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Uncontrolled term Buyer-seller partnership.
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Uncontrolled term Advertising.
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Uncontrolled term Consumers -- Surfers.
653 ## -
Uncontrolled term Consumer investment.
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Uncontrolled term Supply chains.
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Uncontrolled term Equity theory.
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Uncontrolled term Celebrity -- Buying behavior -- India.
653 ## -
Uncontrolled term Prosumers.
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Uncontrolled term Home brewers.
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Source of classification or shelving scheme
Koha item type SERIALS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Date last seen Price effective from Koha item type
          KCPLibrary KCPLibrary 04/15/2021   SL J86f 2020 04/15/2021 04/15/2021 SERIALS

KCP LIBRARY

Mission

The KCP Library provides quality resources and innovative services
that sustain and encourage the academic endeavors of the institution.

Objectives

1. Provide conducive learning environment to diverse users;

2. Assist users in locating and using information resources effectively and efficiently;

3. Acquire and update all library resources that support the academic endeavors of the institutions;

4. Collaborate with other institutions as a cost-effective means of expanding the resources and services;

5. Upgrade physical and technological infrastructure to enhance quality library services; and

6. Build varoius forms of learning resources to cater the current needs of its generation.