KCP LIBRARY

Kotler, Philip

Marketing for hospitality and tourism/ Philip Kotler, John T. Bowen, James C. Makens. - 5th ed. - Boston: Pearson, c2010. - 683 p.: ill.; 28 cm.

Includes index

978-0-13-245313-4


Hospitality industry --Marketing
Tourism--Marketing.

GC 647.940688 K87 2010

KCP LIBRARY

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