KCP LIBRARY

Marketing for hospitality and tourism/ Philip Kotler, John T. Bowen, James C. Makens.

By: Kotler, Philip
Contributor(s): Bowen, John T | Makens, James C
Material type: TextTextPublisher: Boston: Pearson, c2010Edition: 5th edDescription: 683 p.: ill.; 28 cmISBN: 978-0-13-245313-4Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: GC 647.940688 K87 2010
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Book Book KCPLibrary
GC 647.940688 K87 2010 (Browse shelf) Available 554

Includes index

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