KCP LIBRARY

Zeithaml, Valarie A.

Services marketing: integrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 6th ed. - New York, NY: McGraw-Hill Education, c2016. - 642 p.: ill.; 26 cm.

Includes index

978-981-3151-03-1


Service industries --Marketing.
Customer services.

GC 658.8 Z48 2016

KCP LIBRARY

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