KCP LIBRARY

Advertising, promotion and other aspects of integrated marketing communications/ (Record no. 14047)

000 -LEADER
fixed length control field 00772nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230613131950.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210224b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-981-4624-55-8
040 ## - CATALOGING SOURCE
Original cataloging agency KCPL
Transcribing agency KCPL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 9th ed.
Classification number GC 658.82 S556 2014
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
245 ## - TITLE STATEMENT
Title Advertising, promotion and other aspects of integrated marketing communications/
Statement of responsibility, etc. Terence A. Shimp, J. Craig Andrews.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore:
Name of publisher, distributor, etc. Cengage Learning Asia,
Date of publication, distribution, etc. c2014.
300 ## - PHYSICAL DESCRIPTION
Extent 729 p.:
Other physical details ill.;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Andrews, Craig J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Edition 9th edition
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Date last checked out
          KCPLibrary KCPLibrary 02/24/2021   GC 658.82 S556 2014 10551 02/24/2021 1 02/24/2021 Book  
          KCPLibrary KCPLibrary 02/24/2021   GC 658.82 S556 2014 10552 02/24/2021 2 02/24/2021 Book  
          KCPLibrary KCPLibrary 02/24/2021   GC 658.82 S556 2014 11152 02/24/2021 3 02/24/2021 Book  
          KCPLibrary KCPLibrary 02/24/2021   GC 658.82 S556 2014 11153 02/24/2021 4 02/24/2021 Book  
          KCPLibrary KCPLibrary 02/24/2021 1 GC 658.82 S556 2014 11154 04/17/2023 5 02/24/2021 Book 01/18/2023

KCP LIBRARY

Mission

The KCP Library provides quality resources and innovative services
that sustain and encourage the academic endeavors of the institution.

Objectives

1. Provide conducive learning environment to diverse users;

2. Assist users in locating and using information resources effectively and efficiently;

3. Acquire and update all library resources that support the academic endeavors of the institutions;

4. Collaborate with other institutions as a cost-effective means of expanding the resources and services;

5. Upgrade physical and technological infrastructure to enhance quality library services; and

6. Build varoius forms of learning resources to cater the current needs of its generation.