KCP LIBRARY

Advertising, promotion and other aspects of integrated marketing communications/ Terence A. Shimp, J. Craig Andrews.

By: Shimp, Terence A
Contributor(s): Andrews, Craig J
Material type: TextTextPublisher: Singapore: Cengage Learning Asia, c2014Edition: 9th edDescription: 729 p.: ill.; 26 cmISBN: 978-981-4624-55-8Subject(s): Communication in marketing | Sales promotion | AdvertisingDDC classification: GC 658.82 S556 2014
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Item type Home library Call number Copy number Status Date due Barcode
Book Book KCPLibrary
GC 658.82 S556 2014 (Browse shelf) 1 Available 10551
Book Book KCPLibrary
GC 658.82 S556 2014 (Browse shelf) 2 Available 10552
Book Book KCPLibrary
GC 658.82 S556 2014 (Browse shelf) 3 Available 11152
Book Book KCPLibrary
GC 658.82 S556 2014 (Browse shelf) 4 Available 11153
Book Book KCPLibrary
GC 658.82 S556 2014 (Browse shelf) 5 Available 11154

Includes bibliographical references and index

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