KCP LIBRARY

Marketing management: (Record no. 5926)

000 -LEADER
fixed length control field 00633nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220815163614.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200803s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-255217-4
040 ## - CATALOGING SOURCE
Original cataloging agency KCPL
Transcribing agency KCPL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number GC 658.8 P478 2004
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul
245 #0 - TITLE STATEMENT
Title Marketing management:
Remainder of title Knowledge and skills/
Statement of responsibility, etc. J. Paul Peter, James H. Donnelly.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston:
Name of publisher, distributor, etc. McGrawHill Irwin,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent 876 p.:
Other physical details ill.;
Dimensions 21 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Donnelly, James H.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          KCPLibrary KCPLibrary 08/03/2020   GC 658.8 P478 2004 9163 08/03/2020 1 08/03/2020 Book
          KCPLibrary KCPLibrary 08/15/2022   GC 658.8 P478 2004 9164 08/15/2022 2 08/15/2022 Book
          KCPLibrary KCPLibrary 08/15/2022   GC 658.8 P478 2004 9165 08/15/2022 3 08/15/2022 Book

KCP LIBRARY

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6. Build varoius forms of learning resources to cater the current needs of its generation.