KCP LIBRARY

Marketing management: Knowledge and skills/ J. Paul Peter, James H. Donnelly.

By: Peter, J. Paul
Contributor(s): Donnelly, James H
Material type: TextTextPublisher: Boston: McGrawHill Irwin, c2004Edition: 7th edDescription: 876 p.: ill.; 21 cmISBN: 0-07-255217-4Subject(s): Marketing -- ManagementDDC classification: GC 658.8 P478 2004
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Item type Home library Call number Copy number Status Date due Barcode
Book Book KCPLibrary
GC 658.8 P478 2004 (Browse shelf) 1 Available 9163
Book Book KCPLibrary
GC 658.8 P478 2004 (Browse shelf) 2 Available 9164
Book Book KCPLibrary
GC 658.8 P478 2004 (Browse shelf) 3 Available 9165

Includes bibliographical references and index

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