Strategic brand management: building, measuring, and managing, brand equity/ Kevin Lane Keller.
By: Keller, Kevin Lane
Material type:
TextPublisher: Singapore: Pearson Education International, c2009Edition: 3rd edDescription: 692 p.: ill.; 26 cmISBN: 978-981-0697-40-2Subject(s): Product management | Brand name productsDDC classification: GC 658.827 K29 2009
| Item type | Home library | Call number | Status | Date due | Barcode |
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Book
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KCPLibrary | GC 658.827 K29 2009 (Browse shelf) | Available | 2206 |
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| GC 658.82 S556 2014 Advertising, promotion and other aspects of integrated marketing communications/ | GC 658.82 S556 2014 Advertising, promotion and other aspects of integrated marketing communications/ | GC 658.82 S556 2014 Advertising, promotion and other aspects of integrated marketing communications/ | GC 658.827 K29 2009 Strategic brand management: building, measuring, and managing, brand equity/ | GC 658.83 K81 2018 Marketing research for the tourism, hospitality and events industries/ | GC 658.83 K81 2018 Marketing research for the tourism, hospitality and events industries/ | GC 658.83 K81 2018 Marketing research for the tourism, hospitality and events industries/ |
Includes bibliographical references and index
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