Services marketing: people, technology, strategy/ Jochen Wirtz, Christopher Lovelock.
By: Wirtz, Jochen
Contributor(s): Lovelock, Christopher
Material type:
TextPublisher: Hackensack, NJ: World Scientific Publishing, c2016Edition: 8th ed. Description: 783 p.: ill.; 28 cmISBN: 978-194-4659-01-1Subject(s): Service industries -- Marketing | Customer services -- MarketingDDC classification: GC 658.8 W799 2016
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KCPLibrary | GC 658.8 W799 2016 (Browse shelf) | 1 | Available | 15450 | |
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KCPLibrary | GC 658.8 W799 2016 (Browse shelf) | 2 | Available | 15451 | |
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KCPLibrary | GC 658.8 W799 2016 (Browse shelf) | 3 | Available | 15452 | |
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KCPLibrary | GC 658.8 W799 2016 (Browse shelf) | 4 | Available | 15453 | |
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KCPLibrary | GC 658.8 W799 2016 (Browse shelf) | 5 | Available | 15454 |
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| GC 658.8 W799 2016 Services marketing: people, technology, strategy/ | GC 658.8 W799 2016 Services marketing: people, technology, strategy/ | GC 658.8 W799 2016 Services marketing: people, technology, strategy/ | GC 658.8 W799 2016 Services marketing: people, technology, strategy/ | GC 658.8 W799 2016 Services marketing: people, technology, strategy/ | GC 658.8 Z36 2017 Principles of marketing for senior high school | GC 658.8 Z36 2017 Principles of marketing for senior high school |
Includes bibliographical references and index
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