KCP LIBRARY

Mission

The KCP Library provides quality resources and innovative services
that sustain and encourage the academic endeavors of the institution.

Objectives

1. Provide conducive learning environment to diverse users;

2. Assist users in locating and using information resources effectively and efficiently;

3. Acquire and update all library resources that support the academic endeavors of the institutions;

4. Collaborate with other institutions as a cost-effective means of expanding the resources and services;

5. Upgrade physical and technological infrastructure to enhance quality library services; and

6. Build varoius forms of learning resources to cater the current needs of its generation.

	61.	Out-of-the-box marketing principles that work and make sense for marketing students,… by Garrovillas, E.P. Material type: Text Publisher: Quezon City : International Book Royale Inc., c2013Availability: Items available for loan: KCPLibraryCall number: GC 658.8 G243 2013 (3).
	62.	Marketing: a simplified approach text and cases by Diola, Z.S. Material type: Text Publisher: Quezon City : C&E Publishing, c2009Availability: Items available for loan: KCPLibraryCall number: GC 658.8 D591 2009 (2).
	63.	Principles of marketing by Camilar-Serrano, A.O. Material type: Text Publisher: Intramuros , Manila : Unlimited Books : c2016Availability: Items available for loan: KCPLibraryCall number: GC 658.8 C183 2016 (5).
	64.	Marketing basics: a modular approach by Balasan, M.N.T. Material type: Text Publisher: Manila : Rex Book Store, c2014Availability: Items available for loan: KCPLibraryCall number: GC 658.8 B171 2014 (5).
	65.	Elements of marketing.4th ed. by Alminar-Mutya, R.F. Edition: 4th ed.Material type: Text Publisher: Mandaluyong City : National Book Store , c2007Availability: Items available for loan: KCPLibraryCall number: GC 658.8 AA449 2007 (1).
	66.	Advocacy marketing by Garcia, Jr. L. Material type: Text Publisher: Mandaluyong City : Anvil Publishing, c2014Availability: Items available for loan: KCPLibraryCall number: GC 658.2 G2161 2014 (5).
	67.	Principles of marketing for senior high school by Zarate, C.A. Material type: Text Publisher: Quezon City : C&E Publishing, c2017Availability: Items available for loan: KCPLibraryCall number: GC 658.8 Z36 2017 (2).
	68.	Principles of marketing by So, R.C. Material type: Text Publisher: Quezon City : Vibal Publishing, c2016Availability: Items available for loan: KCPLibraryCall number: GC 658.8 S675 2016 (3).
	69.	Marketing management: concepts and applications for strategic marketing planning 1st edition / Felix M. Lao. by Lao, Felix M., Jr. Edition: 1st editionMaterial type: Text Publisher: Manila : Rex Book Store, c1998Availability: Items available for loan: KCPLibraryCall number: GC 658.8 L298 1998 (4).
	70.	Marketing management : 3rd edition / Carmelita Miranda-Gow and Gregorio S. Miranda. by Miranda-Gow, Carmelita \| Miranda, Gregorio S. Edition: 3rd editionMaterial type: Text Publisher: Manila : National Book Store, c2000Availability: Items available for loan: KCPLibraryCall number: GC 658.8 G722 2000 (1).
	71.	Learning to suceed in business marketing by Chua-Delayco, M.L. Material type: Text Publisher: Quezon City : Phoenix Publishing House, c2016Availability: Items available for loan: KCPLibraryCall number: GC 658.8 C559 2016 (3).
	72.	Marketing management in the Philippine setting / Edgar P. Del Val. by Del Val, Edgar P. Material type: Text Publisher: Manila : Ateneo de Manila University Press, c2000Availability: Items available for loan: KCPLibraryCall number: GC 658.89 D367 2000 (2).
	73.	International marketing by Suplico, L.T. Material type: Text Publisher: Quezon City : C& E Publishing, c2008Availability: Items available for loan: KCPLibraryCall number: GC 658.84 S959 2008 (3).
	74.	Tourism marketing/ Maricel Gatchalian-Badilla by Gatchalian-Badilla, Maricel. Material type: Text Publisher: Philippines: Rex Book Store, Inc., c2015Availability: Items available for loan: KCPLibraryCall number: GC 910 B136 2015 (3).
	75.	Strategic marketing / David W. Cravens, Nigel F. Piercy. by Cravens, David W \| Piercy, Nigel F. Edition: 9th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston: The Mc Graw-Hill Companies, ©2010Availability: Items available for loan: KCPLibraryCall number: GC 658.802 C898 2010 (1).
	76.	Principles of marketing / Edward D. Gonzales. by Gonzales, Edward D. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Pasay city: JFS Publishing, ©2016Availability: Items available for loan: KCPLibraryCall number: GC 658.8 G643 2016 (2).
	77.	Tourism management / David Weaver, Laura Lawton. by Weaver, David \| Lawton, Laura. Edition: 5th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Milton Qld: John Wiley & Sons Australia, ©2014Availability: Items available for loan: KCPLibraryCall number: GC 338.4791 W363 2014 (1).
	78.	Advertising, promotion and other aspects of integrated marketing communications/ Terence A. Shimp, J. Craig Andrews. by Shimp, Terence A \| Andrews, Craig J. Edition: 9th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Singapore: Cengage Learning Asia, c2014Availability: Items available for loan: KCPLibraryCall number: GC 658.82 S556 2014 (5).
	79.	Basic of tourism marketing/ Anand Sahgal. by Sahgal, Anand. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Jaipur, India: Ishika Publishing House, c2018Availability: Items available for loan: KCPLibraryCall number: GC 338.4791 S131 2018 (1).
	80.	Selling tourist destinations: Geography for travel professional / Marc Mancini. by Mancini, Marc. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Singapore: Cengage Learning Asia, ©2011Availability: Items available for loan: KCPLibraryCall number: GC 338.7491 M269 2011 (1).

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