KCP LIBRARY

Mission

The KCP Library provides quality resources and innovative services
that sustain and encourage the academic endeavors of the institution.

Objectives

1. Provide conducive learning environment to diverse users;

2. Assist users in locating and using information resources effectively and efficiently;

3. Acquire and update all library resources that support the academic endeavors of the institutions;

4. Collaborate with other institutions as a cost-effective means of expanding the resources and services;

5. Upgrade physical and technological infrastructure to enhance quality library services; and

6. Build varoius forms of learning resources to cater the current needs of its generation.

	81.	Marketing communications in tourism and hospitality: Concepts strategies and cases / Scott McCabe. by McCabe, Scott. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Amsterdame: Elsevier Ltd., ©2009Availability: Items available for loan: KCPLibraryCall number: GC 338.47910688 M478 2009 (1).
	82.	Fundamentals of marketing for hospitality and tourism/ Philip Kotler, John T. Bowen, James C. Makens. by Kotler, Philip \| Bowen, John T \| Makens, James C. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Singapore: Pearson, c2006Availability: Items available for loan: KCPLibraryCall number: GC 647.940688 K87 2006 (4).
	83.	Journal of marketing theory and practice: Volume 28, number 1 Material type: Text; Format: print ; Literary form: Not fiction Publisher: Philadelphia: Taylor and Francis Group, LLC, Winter 2020Availability: Items available for reference: KCPLibrary Not for loanCall number: Sl J86 2020 (1). :
	84.	Journal of marketing theory and practice: Volume 28, number 3 Material type: Text; Format: print ; Literary form: Not fiction Publisher: Philadelphia, PA: Taylor and Francis Group, Summer 2020Availability: Items available for reference: KCPLibrary Not for loanCall number: Sl J86 2020 (1). :
	85.	Basic marketing: A marketing strategy planning approach / William D. Perrault Jr., Joseph P. Cannon, E. Jerome McCarthy. by Perreault Jr., William D \| Cannon, Joseph P \| McCarthy, Jerome E. Edition: 17th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston: Mc Graw-Hill, ©2010Availability: Items available for loan: KCPLibraryCall number: GC 658.8 P454 2010 (1).
	86.	Selling destinations: geography for the travel professional/ Marc Mancini. by Mancini, Marc. Edition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Australia: Cengage Learning, c2009Availability: Items available for loan: KCPLibraryCall number: GC 338.4791 M269 2009 (6).
	87.	Tourism and hospitality marketing: a global perspective/ Simon Hudson. by Hudson, Simon. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles: Sage, ©2008Availability: Items available for loan: KCPLibraryCall number: GC 647.940688 H885 2008 (5).
	88.	Journal of marketing theory and practice: Volume 28, number 4 Material type: Text; Format: print ; Literary form: Not fiction Publisher: Philadelphia, PA: Taylor and Francis Group, Fall 2020Availability: Items available for reference: KCPLibrary Not for loanCall number: SL J86f 2020 (1). :
	89.	Marketing in Asia / Roger A. Kerin,...[et. al.]. by Geok Theng, Lav \| Harley, Steven W. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Singapore: Mc Graw Hill, ©2015Availability: Items available for loan: KCPLibraryCall number: GC 658.8 M345 2015 (4).
	90.	Principles of marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip \| Armstrong, Gary. Edition: 16th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Singapore: Pearson, ©2016Availability: Items available for loan: KCPLibraryCall number: GC 658.8 K87 2016 (3).
	91.	Marketing basics / 3G E-Learning. Material type: Text; Format: print ; Literary form: Not fiction Publisher: UAE: 3G E-Learning, ©2015Availability: Items available for loan: KCPLibraryCall number: GC 658.8 M345 2015 (1).
	92.	Services marketing: Era of engagement / Leonardo R. Garcia, Enrique M. Soriano. by Garcia, Leonardo R \| Soriano, Enrique. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Quezon city: C&E Pub., ©2017Availability: Items available for loan: KCPLibraryCall number: GC 658.8 G216 2017 (5).
	93.	International marketing / Luz Suplico Jeong, Leonardo Garcia. by Jeong, Luz Suplico \| Garcia, Leonard. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Quezon city: C&E Pub., ©2018Availability: Items available for loan: KCPLibraryCall number: GC 658.8 J54 2018 (5).
	94.	Marketing for beginners: the principles of marketing / Anna A. Mendiola, Norman S. Tanchingco, and Maria Sophia Paula B. Agustin ; Erlinda C. Pefianco, project director. by Tachingco, Norman S \| Agustin, Maria Sophia Paula B \| Pefianco, Erlinda C [Project Director.]. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Quezon City : The Phoenix Publishing House, c2017Availability: Items available for loan: KCPLibraryCall number: GC 658.8 M345 2017 (3).
	95.	Tourism promotion services / Maricel Gatchalian-Badilla, Miriam L. Oreta. by Gatchalian-Badilla, Maricel \| Oreta, Miriam L. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Manila: Rex Book Store, ©2017Availability: Items available for loan: KCPLibraryCall number: FIL 338.4791 G258 2017 (4).
	96.	Essentials of marketing management / William M. Pride. by Ferrell, O.C. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Quezon city: C&E Publishing, ©2019Availability: Items available for loan: KCPLibraryCall number: GC 658.8 E78 2019 (3).
	97.	Web advertising and online marketing. Material type: Text; Format: print ; Literary form: Not fiction Publisher: USA: 3G E-Learning, c2017Availability: Items available for loan: KCPLibraryCall number: GC 381.1 W364 2017 (1).
	98.	Marketing management / Dawn Lacobucci. by Lacobucci, Dawn. Edition: 5th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Australia: Cengage Learning Asia, ©2019Availability: Items available for loan: KCPLibraryCall number: GC 658.8 I11 2019 (3).
	99.	Hospitality e-marketing. Material type: Text; Format: print ; Literary form: Not fiction Publisher: USA: 3G E-Learning LLC, ©2017Availability: Items available for loan: KCPLibraryCall number: GC 647.940688 H828 2017 (1).
	100.	Marketing for tourism, hospitality & events: A global & digital approach / Simon Hudson and Louise Hudson. by Hudson, Simon \| Hudson, Louise. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles: SAGE, ©2017Availability: Items available for loan: KCPLibraryCall number: GC 658.8 H885 2017 (1).

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