KCP LIBRARY

Basic marketing: A marketing strategy planning approach / William D. Perrault Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Perreault Jr., William D
Contributor(s): Cannon, Joseph P | McCarthy, Jerome E
Material type: TextTextPublisher: Boston: Mc Graw-Hill, ©2010Edition: 17th edDescription: 758p.: ill.; 28cmISBN: 978-007-131184-7Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: GC 658.8 P454 2010
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Book Book KCPLibrary
GC 658.8 P454 2010 (Browse shelf) Available 1295

Includes bibliographical references and index.

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