KCP LIBRARY

Basic marketing: (Record no. 14237)

000 -LEADER
fixed length control field 00755nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210412110036.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210412b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-007-131184-7
040 ## - CATALOGING SOURCE
Original cataloging agency KCPL
Transcribing agency KCPL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number GC 658.8 P454 2010
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault Jr., William D.
245 ## - TITLE STATEMENT
Title Basic marketing:
Remainder of title A marketing strategy planning approach
Statement of responsibility, etc. / William D. Perrault Jr., Joseph P. Cannon, E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 17th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston:
Name of publisher, distributor, etc. Mc Graw-Hill,
Date of publication, distribution, etc. ©2010.
300 ## - PHYSICAL DESCRIPTION
Extent 758p.:
Other physical details ill.;
Dimensions 28cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Planning
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, Jerome E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          KCPLibrary KCPLibrary 04/12/2021   GC 658.8 P454 2010 1295 04/12/2021 04/12/2021 Book

KCP LIBRARY

Mission

The KCP Library provides quality resources and innovative services
that sustain and encourage the academic endeavors of the institution.

Objectives

1. Provide conducive learning environment to diverse users;

2. Assist users in locating and using information resources effectively and efficiently;

3. Acquire and update all library resources that support the academic endeavors of the institutions;

4. Collaborate with other institutions as a cost-effective means of expanding the resources and services;

5. Upgrade physical and technological infrastructure to enhance quality library services; and

6. Build varoius forms of learning resources to cater the current needs of its generation.