KCP LIBRARY

Perreault Jr., William D.

Basic marketing: A marketing strategy planning approach / William D. Perrault Jr., Joseph P. Cannon, E. Jerome McCarthy. - 17th ed. - Boston: Mc Graw-Hill, ©2010. - 758p.: ill.; 28cm.

Includes bibliographical references and index.

978-007-131184-7


Marketing--Management
Marketing--Planning

GC 658.8 P454 2010

KCP LIBRARY

Mission

The KCP Library provides quality resources and innovative services
that sustain and encourage the academic endeavors of the institution.

Objectives

1. Provide conducive learning environment to diverse users;

2. Assist users in locating and using information resources effectively and efficiently;

3. Acquire and update all library resources that support the academic endeavors of the institutions;

4. Collaborate with other institutions as a cost-effective means of expanding the resources and services;

5. Upgrade physical and technological infrastructure to enhance quality library services; and

6. Build varoius forms of learning resources to cater the current needs of its generation.