KCP LIBRARY

Your search returned 2 results.

1.
Basic marketing: a global-managerial approach/ Joseph P. Cannon, William D. Perreault, E. Jerome McCarthy.

by Cannon, Joseph P | Perreault, William D | McCarthy, E. Jerome.

Edition: 16th ed. Material type: Text Text Publisher: New York, NY: McGraw-Hill Education, c2008Availability: Items available for loan: KCPLibraryCall number: GC 658.8 C226 2008 (1).

2.
Basic marketing: A marketing strategy planning approach / William D. Perrault Jr., Joseph P. Cannon, E. Jerome McCarthy.

by Perreault Jr., William D | Cannon, Joseph P | McCarthy, Jerome E.

Edition: 17th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston: Mc Graw-Hill, ©2010Availability: Items available for loan: KCPLibraryCall number: GC 658.8 P454 2010 (1).

KCP LIBRARY

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The KCP Library provides quality resources and innovative services
that sustain and encourage the academic endeavors of the institution.

Objectives

1. Provide conducive learning environment to diverse users;

2. Assist users in locating and using information resources effectively and efficiently;

3. Acquire and update all library resources that support the academic endeavors of the institutions;

4. Collaborate with other institutions as a cost-effective means of expanding the resources and services;

5. Upgrade physical and technological infrastructure to enhance quality library services; and

6. Build varoius forms of learning resources to cater the current needs of its generation.