KCP LIBRARY

Strategic brand management: building, measuring, and managing, brand equity/ Kevin Lane Keller.

By: Keller, Kevin Lane
Material type: TextTextPublisher: Singapore: Pearson Education International, c2009Edition: 3rd edDescription: 692 p.: ill.; 26 cmISBN: 978-981-0697-40-2Subject(s): Product management | Brand name productsDDC classification: GC 658.827 K29 2009
Tags from this library: No tags from this library for this title.
    Average rating: 0.0 (0 votes)
Item type Home library Call number Status Date due Barcode
Book Book KCPLibrary
GC 658.827 K29 2009 (Browse shelf) Available 2206

Includes bibliographical references and index

There are no comments on this title.

to post a comment.

KCP LIBRARY

Mission

The KCP Library provides quality resources and innovative services
that sustain and encourage the academic endeavors of the institution.

Objectives

1. Provide conducive learning environment to diverse users;

2. Assist users in locating and using information resources effectively and efficiently;

3. Acquire and update all library resources that support the academic endeavors of the institutions;

4. Collaborate with other institutions as a cost-effective means of expanding the resources and services;

5. Upgrade physical and technological infrastructure to enhance quality library services; and

6. Build varoius forms of learning resources to cater the current needs of its generation.