KCP LIBRARY

Your search returned 3 results.

1.
This is PR: the realities of public relations/ Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg.

by Newsom, Doug | Turk, Judy VanSlyke | Kruckeberg, Dean.

Edition: 10th ed. Material type: Text Text Publisher: Australia: Wadsworth Cengage Learning, c2010Availability: Items available for loan: KCPLibraryCall number: GC 659.2 N558 2010 (1).

2.
Advertising, promotion and other aspects of integrated marketing communications/ Terence A. Shimp, J. Craig Andrews.

by Shimp, Terence A | Andrews, Craig J.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore: Cengage Learning Asia, c2014Availability: Items available for loan: KCPLibraryCall number: GC 658.82 S556 2014 (5).

3.
Marketing communications in tourism and hospitality: Concepts strategies and cases / Scott McCabe.

by McCabe, Scott.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Amsterdame: Elsevier Ltd., ©2009Availability: Items available for loan: KCPLibraryCall number: GC 338.47910688 M478 2009 (1).

KCP LIBRARY

Mission

The KCP Library provides quality resources and innovative services
that sustain and encourage the academic endeavors of the institution.

Objectives

1. Provide conducive learning environment to diverse users;

2. Assist users in locating and using information resources effectively and efficiently;

3. Acquire and update all library resources that support the academic endeavors of the institutions;

4. Collaborate with other institutions as a cost-effective means of expanding the resources and services;

5. Upgrade physical and technological infrastructure to enhance quality library services; and

6. Build varoius forms of learning resources to cater the current needs of its generation.