Marketing management: Knowledge and skills/ J. Paul Peter, James H. Donnelly.
By: Peter, J. Paul
Contributor(s): Donnelly, James H
Material type:
TextPublisher: Boston: McGrawHill Irwin, c2004Edition: 7th edDescription: 876 p.: ill.; 21 cmISBN: 0-07-255217-4Subject(s): Marketing -- ManagementDDC classification: GC 658.8 P478 2004
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KCPLibrary | GC 658.8 P478 2004 (Browse shelf) | 1 | Available | 9163 | |
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Book
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KCPLibrary | GC 658.8 P478 2004 (Browse shelf) | 2 | Available | 9164 | |
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Book
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KCPLibrary | GC 658.8 P478 2004 (Browse shelf) | 3 | Available | 9165 |
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| GC 658.8 P434 2014 Principles of marketing | GC 658.8 P434 2014 Principles of marketing | GC 658.8 P454 2010 Basic marketing: A marketing strategy planning approach | GC 658.8 P478 2004 Marketing management: Knowledge and skills/ | GC 658.8 P478 2004 Marketing management: Knowledge and skills/ | GC 658.8 P478 2004 Marketing management: Knowledge and skills/ | GC 658.8 P478 2008 Marketing management: Knowledge and skills/ |
Includes bibliographical references and index
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