Services marketing: integrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
By: Zeithaml, Valarie A
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D
Material type:
TextPublisher: New York, NY: McGraw-Hill Education, c2016Edition: 6th edDescription: 642 p.: ill.; 26 cmISBN: 978-981-3151-03-1Subject(s): Service industries -- Marketing | Customer servicesDDC classification: GC 658.8 Z48 2016
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KCPLibrary | GC 658.8 Z48 2016 (Browse shelf) | 1 | Available | 14918 | |
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Book
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KCPLibrary | GC 658.8 Z48 2016 (Browse shelf) | 2 | Available | 14919 | |
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Book
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KCPLibrary | GC 658.8 Z48 2016 (Browse shelf) | 3 | Available | 14920 |
Browsing KCPLibrary shelves Close shelf browser
| GC 658.8 W799 2016 Services marketing: people, technology, strategy/ | GC 658.8 Z36 2017 Principles of marketing for senior high school | GC 658.8 Z36 2017 Principles of marketing for senior high school | GC 658.8 Z48 2016 Services marketing: integrating customer focus across the firm/ | GC 658.8 Z48 2016 Services marketing: integrating customer focus across the firm/ | GC 658.8 Z48 2016 Services marketing: integrating customer focus across the firm/ | GC 658.802 B985 2019 Strategic marketing management/ |
Includes index
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