KCP LIBRARY

Mission

The KCP Library provides quality resources and innovative services
that sustain and encourage the academic endeavors of the institution.

Objectives

1. Provide conducive learning environment to diverse users;

2. Assist users in locating and using information resources effectively and efficiently;

3. Acquire and update all library resources that support the academic endeavors of the institutions;

4. Collaborate with other institutions as a cost-effective means of expanding the resources and services;

5. Upgrade physical and technological infrastructure to enhance quality library services; and

6. Build varoius forms of learning resources to cater the current needs of its generation.

	21.	Basic marketing: a global-managerial approach/ Joseph P. Cannon, William D. Perreault, E. Jerome McCarthy. by Cannon, Joseph P \| Perreault, William D \| McCarthy, E. Jerome. Edition: 16th ed. Material type: Text Publisher: New York, NY: McGraw-Hill Education, c2008Availability: Items available for loan: KCPLibraryCall number: GC 658.8 C226 2008 (1).
	22.	Supply chain management: strategy, planning, and operation/ Sunil Chopra, Peter Meindl. by Chopra, Sunil \| Meindl, Peter. Edition: 6th ed. Material type: Text Publisher: England: Pearson Education, c2016Availability: Items available for loan: KCPLibraryCall number: GC 658.7 C549 2016 (2).
	23.	This is PR: the realities of public relations/ Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg. by Newsom, Doug \| Turk, Judy VanSlyke \| Kruckeberg, Dean. Edition: 10th ed. Material type: Text Publisher: Australia: Wadsworth Cengage Learning, c2010Availability: Items available for loan: KCPLibraryCall number: GC 659.2 N558 2010 (1).
	24.	Internet marketing strategies/ Anshuman Sharma. by Sharma, Anshuman. Material type: Text Publisher: New Delhi: Random Publications, c2013Availability: Items available for loan: KCPLibraryCall number: GC 658.872 S531 2013 (3).
	25.	E-commerce: business, technology, society/ Kenneth C. Laudon, Carol Guercio Traver. by Laudon, Kenneth C \| Traver, Carol Guercio. Edition: 13th ed. Material type: Text Publisher: England: Pearson Education, c2018Availability: Items available for loan: KCPLibraryCall number: GC 658.872 L372 2016 (2).
	26.	Visual content marketing: leveraging infographics, video, and interactive media to attract and engage customers/ Stephen Gamble. by Gamble, Stephen. Material type: Text Publisher: Hoboken, New Jersey: John Wiley & Sons, c2016Availability: Items available for loan: KCPLibraryCall number: GC 658.872 G191 2016 (1).
	27.	Creating new markets in the digital economy. Material type: Text Publisher: UAE: 3G Elearning, c2015Availability: Items available for loan: KCPLibraryCall number: GC 658.872 C912 2015 (1).
	28.	The art of digital marketing: the definitive guide to creating strategic, targeted and measurable online campaigns/ Ian Dodson. by Dodson, Ian. Material type: Text Publisher: Hoboken, New Jersey: John Wiley & Sons, c2016Availability: Items available for loan: KCPLibraryCall number: GC 658.872 D647 2016 (2).
	29.	Marketing management/ Greg W. Marshall, Mark W. Johnston. by Marshall, Greg W \| Johnston, Mark W. Edition: 2nd ed. Material type: Text Publisher: New York, NY: McGraw-Hill Education, c2015Availability: Items available for loan: KCPLibraryCall number: GC 658.8 M367 2015 (2).
	30.	Marketing and salesmanship. Material type: Text Publisher: UAE: 3G Elearning, c2015Availability: Items available for loan: KCPLibraryCall number: GC 658.8 M345 2015 (1).
	31.	Marketing research/ David A. Aaker…[et al.]. by Kumar, V \| Leone, Robert P \| Day, George S. Edition: 11th ed. Material type: Text Publisher: Singapore: John Wiley & Sons, c2013Availability: Items available for loan: KCPLibraryCall number: GC 658.83 M345 2013 (1).
	32.	Social marketing: influencing behaviors for good/ Nancy R. Lee, Philip Kotler. by Lee, Nancy R \| Kotler, Philip. Edition: 4th ed. Material type: Text Publisher: Los Angeles: SAGE Publications, c2011Availability: Items available for loan: KCPLibraryCall number: GC 658.8 L477 2011 (1).
	33.	Marketing management/ Philip Kotler, Kevin Lane Keller. by Kotler, Philip \| Keller, Kevin Lane. Edition: 13th ed. Material type: Text Publisher: Upper Saddle River, New Jersey: Pearson Education, c2009Availability: Items available for loan: KCPLibraryCall number: GC 658.8 K874 2009 (1).
	34.	Principles of marketing/ David L. Kurtz. by Kurtz, David L. Material type: Text Publisher: Andover: Cengage Learning, c2010Availability: Items available for loan: KCPLibraryCall number: GC 658.8 K96 2010 (1).
	35.	Principles of contemporary marketing/ David L. Kurtz. by Kurtz, David L. Edition: 15th ed. Material type: Text Publisher: Andover: Cengage Learning, c2012Availability: Items available for loan: KCPLibraryCall number: GC 658.8 K96 2012 (4).
	36.	Marketing research for the tourism, hospitality and events industries/ Bonita Kolb. by Kolb, Bonita. Material type: Text Publisher: New York, NY: Routledge, c2018Availability: Items available for loan: KCPLibraryCall number: GC 658.83 K81 2018 (3).
	37.	Analysis for marketing planning/ Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R \| Winer, Russell S. Edition: 7th ed. Material type: Text Publisher: New York, NY: McGraw-Hill/Irwin, c2008Availability: Items available for loan: KCPLibraryCall number: GC 658.802 L523 2008 (1).
	38.	Business to business marketing management: a global perspective/ Alan Zimmerman and Jim Blythe. by Zimmerman, Alan \| Blythe, Jim. Edition: 3rd ed. Material type: Text Publisher: New York, NY: Routledge, c2018Availability: Items available for loan: KCPLibraryCall number: GC 658.804 Z72 2018 (3).
	39.	Marketing and client relations for interior designs/ Mary V. Knackstedt. by Knackstedt, Mary V. Material type: Text Publisher: Hoboken, New Jersey: John Wiley & Sons, c2008Availability: Items available for loan: KCPLibraryCall number: GC 747.0688 K67 2008 (1).
	40.	Strategic marketing/ David W. Cravens, Nigel F. Piercy. by Cravens, David W \| Piercy, Nigel F. Edition: 8th ed. Material type: Text Publisher: New York, NY: McGraw-Hill/Irvin, c2006Availability: Items available for loan: KCPLibraryCall number: GC 658.802 C898 2006 (1).

KCP LIBRARY

Refine your search

Availability

Item types

Holding libraries

Topics

Authors

KCP LIBRARY

Mission

Objectives