KCP LIBRARY

Services marketing: integrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Zeithaml, Valarie A
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D
Material type: TextTextPublisher: New York, NY: McGraw-Hill Education, c2016Edition: 6th edDescription: 642 p.: ill.; 26 cmISBN: 978-981-3151-03-1Subject(s): Service industries -- Marketing | Customer servicesDDC classification: GC 658.8 Z48 2016
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Item type Home library Call number Copy number Status Date due Barcode
Book Book KCPLibrary
GC 658.8 Z48 2016 (Browse shelf) 1 Available 14918
Book Book KCPLibrary
GC 658.8 Z48 2016 (Browse shelf) 2 Available 14919
Book Book KCPLibrary
GC 658.8 Z48 2016 (Browse shelf) 3 Available 14920

Includes index

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