Journal of marketing theory and practice: Volume 28, number 4

Material type: TextTextPublisher: Philadelphia, PA: Taylor and Francis Group, Fall 2020Description: v.; 28cmISSN: 1069-6679Subject(s): Sponsorship-linked marketing | Consumers -- Social media | Consumers -- Manners | Frontline employees -- Behavior | Food consumption | Ethics -- Sales personnel | Impulsive buying | Buyer-seller personality | Buyer-seller partnership | Advertising | Consumers -- Surfers | Consumer investment | Supply chains | Equity theory | Celebrity -- Buying behavior -- India | Prosumers | Home brewersDDC classification: SL J86f 2020
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SL J86f 2020 (Browse shelf) Not for loan

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