Basic marketing: A marketing strategy planning approach / William D. Perrault Jr., Joseph P. Cannon, E. Jerome McCarthy.
By: Perreault Jr., William D
Contributor(s): Cannon, Joseph P | McCarthy, Jerome E
Material type:
TextPublisher: Boston: Mc Graw-Hill, ©2010Edition: 17th edDescription: 758p.: ill.; 28cmISBN: 978-007-131184-7Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: GC 658.8 P454 2010
| Item type | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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KCPLibrary | GC 658.8 P454 2010 (Browse shelf) | Available | 1295 |
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| GC 658.8 P434 2014 Principles of marketing | GC 658.8 P434 2014 Principles of marketing | GC 658.8 P434 2014 Principles of marketing | GC 658.8 P454 2010 Basic marketing: A marketing strategy planning approach | GC 658.8 P478 2004 Marketing management: Knowledge and skills/ | GC 658.8 P478 2004 Marketing management: Knowledge and skills/ | GC 658.8 P478 2004 Marketing management: Knowledge and skills/ |
Includes bibliographical references and index.
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