KCP LIBRARY

Mission

The KCP Library provides quality resources and innovative services
that sustain and encourage the academic endeavors of the institution.

Objectives

1. Provide conducive learning environment to diverse users;

2. Assist users in locating and using information resources effectively and efficiently;

3. Acquire and update all library resources that support the academic endeavors of the institutions;

4. Collaborate with other institutions as a cost-effective means of expanding the resources and services;

5. Upgrade physical and technological infrastructure to enhance quality library services; and

6. Build varoius forms of learning resources to cater the current needs of its generation.

	41.	Services marketing: integrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A \| Bitner, Mary Jo \| Gremler, Dwayne D. Edition: 6th ed. Material type: Text Publisher: New York, NY: McGraw-Hill Education, c2016Availability: Items available for loan: KCPLibraryCall number: GC 658.8 Z48 2016 (3).
	42.	Services marketing: people, technology, strategy/ Jochen Wirtz, Christopher Lovelock. by Wirtz, Jochen \| Lovelock, Christopher. Edition: 8th ed. Material type: Text Publisher: Hackensack, NJ: World Scientific Publishing, c2016Availability: Items available for loan: KCPLibraryCall number: GC 658.8 W799 2016 (5).
	43.	Small business marketing strategies: all-in-one for dummies/ presented by U.S. Chamber of Commerce. by U.S. Chamber of Commerce. Material type: Text Publisher: Hoboken, NJ: John Wiley & Sons, c2016Availability: Items available for loan: KCPLibraryCall number: GC 658.8 S635 2016 (1).
	44.	Marketing management: Knowledge and skills/ J. Paul Peter, James H. Donnelly. by Peter, J. Paul \| Donnelly, James H. Edition: 7th ed.Material type: Text Publisher: Boston: McGrawHill Irwin, c2004Availability: Items available for loan: KCPLibraryCall number: GC 658.8 P478 2004 (3).
	45.	Marketing management: Knowledge and skills/ Paul Peter, James H. Donnelly. by Peter, J. Paul \| Donnelly, James H. Edition: 8th ed.Material type: Text Publisher: Boston: McGraw-Hill Irwin, c2008Availability: Items available for loan: KCPLibraryCall number: GC 658.8 P478 2008 (3).
	46.	A preface to marketing management/ J. Paul Peter, James H. Donnelly. by Peter, J. Paul \| Donnelly, James H. Edition: 12th ed. Material type: Text Publisher: New York, NY: McGraw-Hill, c2011Availability: Items available for loan: KCPLibraryCall number: GC 658.8 P478 2011 (1).
	47.	Strategic marketing management/ Luiz Moutinho, Geoff Southern. by Moutinho, Luiz \| Southern, Geoff. Material type: Text Publisher: Andover: Cengage Learning, c2013Availability: Items available for loan: KCPLibraryCall number: GC 658.8 M934 2013 (6).
	48.	Global marketing: foreign entry, local marketing, & global management/ Johny K. Johansson. by Johansson, Johny K. Edition: 2nd ed. Material type: Text Publisher: Boston, MA: McGraw-Hill Companies, c2000Availability: Items available for loan: KCPLibraryCall number: GC 658.84 J65 2000 (1).
	49.	International marketing. Material type: Text Publisher: UAE: 3G Elearning, c2013Availability: Items available for loan: KCPLibraryCall number: GC 658.84 I61 2013 (1).
	50.	Global marketing/ Warren J. Keegan, Mark C. Green. by Keegan, Warren J \| Green, Mark C. Edition: 3rd ed. Material type: Text Publisher: Upper Saddle River, New Jersey: Pearson Education, c2003Availability: Items available for loan: KCPLibraryCall number: GC 658.84 K26 2003 (3).
	51.	International marketing principles/ Michael R. Czinkota, Ilkka A. Ronkainen. by Czinkota, Michael R \| Ronkainen, Ilkka A. Edition: 9th ed. Material type: Text Publisher: Andover: Cengage Learning, c2012Availability: Items available for loan: KCPLibraryCall number: GC 658.84 C998 2012 (2).
	52.	International marketing/ Philip R. Cateora, Mary C. Gilly, John L. Graham. by Cateora, Philip R \| Gilly, Mary C \| Graham, John L. Edition: 16th ed. Material type: Text Publisher: New York, NY: McGraw-Hill Education, c2015Availability: Items available for loan: KCPLibraryCall number: GC 658.84 C359 2015 (1).
	53.	Principles of marketing leadership in hospitality and tourism: strategies and tactics for competitive advantage/ Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich. by Shoemaker, Stowe. Edition: 4th ed. Material type: Text Publisher: Jurong, Singapore: Pearson Education, c2007Availability: Items available for loan: KCPLibraryCall number: GC 910.461688 S559 2007 (2).
	54.	E-marketing. Rev. ed. by Garcia, L.R. Material type: Text Publisher: Pasig City : Anvil Publishing , c2010Availability: Items available for loan: KCPLibraryCall number: GC 658.872 G216 2010 (4).
	55.	The best of marketing Rx: for entreprenuers, marketing practitioners, and marketing students by Roberto, N. Material type: Text Publisher: Manila : Rex Book Store , c2015Availability: Items available for loan: KCPLibraryCall number: GC 658.809599 R642 2015 (3).
	56.	Principles of marketing by Pereda, P.R. Material type: Text Publisher: Intramuros, Manila : Mindshapers Co., Inc., c2014Availability: Items available for loan: KCPLibraryCall number: GC 658.8 P434 2014 (2).
	57.	Principles of marketing by Pereda, P.R. Material type: Text Publisher: Intramuros Manila : Mindshapers Co., Inc., c2014Availability: Items available for loan: KCPLibraryCall number: GC 658.8 P434 2014 (1).
	58.	Modules for marketing by Medndoza, S.I. Material type: Text Publisher: Manila : Rex Book Store, c2003Availability: Items available for loan: KCPLibraryCall number: GC 658.8 M539 2003 (2).
	59.	Principles of marketing. Rev. ed. by Medina, R. Material type: Text Publisher: Manila : Rex Book Store , c2008Availability: Items available for loan: KCPLibraryCall number: GC 658.8 M491 2008 (1).
	60.	Principles of marketing by Ilano, A.B. Material type: Text Publisher: Manila : Rex Book Store , c2016Availability: Items available for loan: KCPLibraryCall number: GC 658.8 I27 2016 (8).

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